Conversations start with catalysts — not signals.

Your GTM needs more than direction. It needs context. Catalysts tell you why a buyer is ready and what to reference in your outreach. Your Conversation Catalysts Report (CCR) reveals the catalysts shaping demand in your industry and how to turn them into high-trust conversations.

Signals point you somewhere, but they never tell you why to go there.
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They don’t explain timing, urgency, or context. And because every competitor uses the same intent data, everyone is sending the same message at the same time — with nothing to earn trust.Catalysts are different.
Catalysts come from the real world.
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They reveal what actually changed inside the business or its environment — the spark that makes a buyer open the door.

When you understand your industry’s catalysts, you build better GTM workflows, sharper sales plays, and automated outreach powered by AI at exactly the right moment.

Your CCR is the starting point.

Why signal based selling is failing your GTM

Signal-based selling assumes that digital behavior reflects buying intent. But in operational industries, real buying behavior doesn’t start online. It starts on the ground — with catalysts.

Signals tell you someone did something.
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Catalysts tell you what changed and why it matters.Signals create sameness.
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Catalysts create advantage.When every competitor has access to the same signals, every competitor uses the same playbook. Outreach becomes predictable, irrelevant, and generic.

If your GTM is built on signals, you’re reacting.
If your GTM is built on catalysts, you’re leading.

The real triggers behind buying cycles

A catalyst is a real-world event that forces a company to act. These events are public, observable, and tied directly to operational or environmental change — not digital behavior.

Catalysts are what create urgency. Catalysts are what spark conversations. Catalysts are what top-performing GTM teams are acting on.

Catalysts are what create urgency.
Catalysts are what spark conversations.
Catalysts are what top-performing GTM teams are acting on.

Operational Catalysts

Facility activity
Expansion permits
Equipment installations
Supplier disruption

Regulatory Catalysts

OSHA / EPA updates
New compliance deadlines
Local code changes

Environmental & economic catalysts:

Weather events
Cost spikes
incentive programs

Catalysts give you the context, timing, and relevance that signals never will.

Your CCR includes:

Your industry’s top catalysts
A clear breakdown of the real-world events driving sales conversations in your exact market.
Strategic explanation of each catalyst
Why it matters, how it impacts readiness, and what it signals about a company’s internal state.
Catalyst source map
Where each catalyst appears publicly so you know how to monitor them.
A 30-minute strategy walkthrough
A RevShoppe strategist will show you how companies are integrating catalysts into modern GTM workflows — with AI and automation doing the heavy lifting.

It’s the playbook the highest-performing teams are already using.

Catalysts are how modern teams stand out in saturated markets

When every competitor is reaching out based on the same intent signals, nothing stands out. Buyers don’t trust it. They’ve seen it a hundred times.

Catalyst-led outreach is different.

It’s grounded in real context — something that actually changed inside their world.

It earns trust.
It creates credibility.
It shows you understand their environment, not just their website traffic.

And it makes your GTM motion feel one step ahead of the market.

Get your free conversion catalysts report

Tell us your industry and where to send your report. We’ll deliver the catalysts shaping buying cycles in your market — and walk you through how top teams are using them to modernize GTM with AI and automation.

Stop chasing signals.
start acting on catalysts.